Spot on here guys! It always amazes me how often I hear sales people say "I/We provide amazing value" yet they have a hard time articulating that value because they ultimately dont understand what the customer wants or needs. The discovery process you mentioned is simple yet effective! Thanks for the weekly posts.
THANKS for your kind words... we think our way through each cast for the benefit of our listeners. Glad you enjoy it. We know you have a million other options out there so we value your input.
Capt. Will and Capt. Steve
To learn more about co-hosts Steve Smith and Will Robertson, visit their respective website.About Steve About Will
Business Wingmen Episodes
"These guys are straight forward, no nonsense business guys who talk about real issues that I deal with every day. Thank you Business Wingmen!"- KC Armstrong- WMAP Radio