024- 'Killing Cats Leads to Rats' with Guest Author Ric Franzi

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In this episode, we interview our guest Richard Franzi, of Critical Mass for Business.  Richard is a 3-time author and CEO peer group leader.  He also is the host of Critical Mass Radio.

Ric's newest book, 'Killing Cats Leads to Rats' is a facinating look at the unintended consequences of business decisions.  Richard takes us through is SECURE Methodology, which helps business owners avoid, reduce or mitigate the potential negative impact of unintended consequences.

1:15   How does the listener benefit?
Today we will be discussing how by applying Richard's SECURE Methodology you can avoid, reduce or mitigate the potential negative impact on your business of unintended consequences. 
 
2:00   Discussion points: 

1. How do unintended consequences undermine employee engagement?
2. What causes them to occur?
3. What is/are some examples of unintended consequences in business

 
10:00 Tips for improving or overcoming the above challenges:

1. Employees expect leaders to be clairvoyent
2. Apply the SECURE Model discussed in the book         

17:00 Final Take-aways:
It may be impossible to anticipate every possible outcome of your strategic decisions, however by reading the book and applying the SECURE Model, a business owner has a better opportunity to avoid, reduce or at least mitigate unintended consequences from negatively impacting their firms performance and lowering employee morale.
 
19:00 Closing comments:
Book is availalble at Amazon.com and I will be at the Barnes & Noble at Fashion Island on April 7th at 2pm for a book signing.
 
20:00 Show ends
 
Resource Information: 
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www.criticalmassforbusiness.com
 
https://www.amazon.com/Killing-Cats-Leads-Richard-Franzi/dp/1628655208/ref=sr_1_1?ie=UTF8&qid=1521473603&sr=8-1&keywords=richard+franzi