039-Digital Marketing Campaigns That Generate new Business w/Guest Cindy Goss

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Marketing a professional services firm is challenging enough, let alone doing it online.  In today's eposide, we chat with branding and marketing expert, Cindy Goss of propel Business Solutions to understand the does and don't of building a trustworthy brand on the internet.

:00      Opening Remarks:
Cindy Goss, President of Propel Business Solutions, Inc.,  a full service branding and digital marketing agency located in Mission Viejo, CA.
 
:45      Introduce episode: 
In today's digital world, choosing the right marketing channels  that will make the biggest impact for professional service firms can be a daunting endeavor.  In this session, Cindy Goss, President of Propel Business Solutions, Inc. shares key stategies about increasing brand awareness and digital effectiveness that generate real results.
 
1:15   How does the listener benefit?
Basic strategies about key items for professional service firms to focus on to either build a strong digital footprint or greatly enhance their current branding and digital marketing campaigns and brand strength. 
 
2:00   Discussion points: (Identify 3 challenges that effect this topic)

1. Not knowing how to leverage various digital strategies to increase market share
2. Spending dollars on branding strategies, digital marketing, and social media and generating lack-luster results
3. Losing market share and business opportunity to competitors and non motivated business development teams.

 
10:00 Tips for overcoming the above challenges:

1. Analyzing and knowing your ideal clients is key beginning point for future marketing success
2. Creating and strategically communicating content through digital channels that compel ideal clients to want to more and to engage
3. The importance of integrating all marketing efforts  and consistency
4. Having buy-in from all those in the organization who have a role in developing new business, no matter their actual position and why corporate social responsibility truly matters

 
17:00 Final Take-aways: (2:00 mins)
1. Analyze and know your ideal clients on various levels and how they need and prefer to be communiated with on an onpoing basis 2 Clearly convey your firm's culture and WHY you do what you do and make the communication process easy to understand and stand out among the competition 3. Integrate all you do in your traditional and digital marketing efforts and ROI will be stronger in the end. 4. Get buy-in from all levels of the firm to consistency communication your firm's message in the same way and make it easy for clients to engage your services. 5. Coroprate Social Responsibility is a catalyzt for future marketing success and our "next generation" entreprenuers and workforce development. 
 
19:00 Closing comments: 
Cindy has been recognized by the Orange County Business Journal for the 2018 Women of the Year Award, she is an active Board Member for Second Harvest Food Bank, an Ambassador for Women Helping Women, and involved in many other socially responsbile organizations can be reached through Propel Business Solutions, Inc.'s website at www.propelbusinesssolutions.com 
 
20:00 Show ends