045- Turn Your Online Reputation into Your Strategic Advantage

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This show talks about reversing a poor online reputation as well as building a great reputation where none currently exists.

:45      Introduce episode:
When you hear about reputation management, you tend to think about businesses who've tarnished theirs and are trying to improve it through reviews and testimonials.  Our show today takes a look at businesses who have no reputation at all.  Somehow the owner  has completely discounted the need for favorable comments and spends no time trying to build a solid, respectable reputation. 
 
1:15   Who benefits from this show?
First, business owners who care about their reputation will.  But secondly, and most importantly, customers who value and support quality businesses will benefit from mistakenly trying businesses that seem unproven.  
 
2:00   Talking points: (8:00 mins)

1.  Why should you care about customer feedback   
2.  Learn what customers in your industry like and don't like about what you do   
3.  Protect what's most special about your business    

 
10:00 Tips for improving in this area or overcoming this problem: (7:00 mins)

1.  Take a candid look at how you serve customers and where you might be falling down    
2.  Decide what facet of your business experience you want to highlight and ask for feedback from customers    
3.  Ask customers for feedback, then invite them to review their experience    
4.  Decide where you want your review    

17:00 Final Take-aways:
If you want to build a 5-star reputation on line, you need to have a strategy and work it all the time.  Over time, you will collect not only quantity but quality reviews.    
 
19:00 Closing comments: 
 We hope you've enjoyed this flight with the Business Wingmen.  When we're not piloting this show, we provide coaching to business owners and executives.  Check us out at Performance Strategies and GrowthSource Coaching and take advantage of our free consultations if things like 'no' online reputation is plaguing your business.    
 
20:00 Show ends
 
Resource Information:
https://www.ducttapemarketing.com/build-manage-online-reputation/
 
 https://www.entrepreneur.com/article/290927/