051- Update Your LinkedIn Profile w- Guest Anabella Bonfa

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​If you are in business, your LinkedIn profile will be seen more easily than your own website!  Learn how to take your profile and your reputation from mediocre to outstanding in just a few easy steps.  This week our guest, Anabella Bonfa- Trade Secrets Attorney, talks with your Business Wingmen about how to improve your LinkedIn profile.

If you want to immediately improve your LinkedIn profile to make yourself credible, unique, and marketable, tune in to figure out simple tips to customize your Linkedin profile.   The suggested changes will help you highlight your unique skills and perform easy updates to stay top of mind with connections.   You'll also learn to avoid the most common Linkedin Networking mistakes.
 
1:15   How does the listener benefit?
1.  Listener will learn to customize their profile and highlight their unique skills.
2.  Listener will learn to avoid the most common Linkedin Networking mistakes
3.  Listener will learn to provide easy updates to establish their professional expertise.
  
2:00   Discussion points: 

1. Empty, incomplete and vague LinkedIn profiles which don't explain what services you provide
2. Linkedin profiles that are not unique or personal.
3. Lack of knowledge re: how to make easy meaningful updates on the Linkedin home page.

 
10:00 Tips for overcoming the above challenges:

1. Use an appropriate and engaging headshot and background mast photo
2. Use the Title Description to quickly explain what you do.
3. Have a summary paragraph (the most important part of the profile) which answers who your clients are and what you do for them.
4. Add appropriate pictures or video to the LinkedIn profile
5. Add custom sections to the profile, including Publications and Volunteer Service
6. Learn how to do an easy posting.
7. Help market others

 
17:00 Final Take-aways:
Fill out the Linkedin profile so that it is complete and engaging using the tips above. 
 
19:00 Closing comments: 
I can be reached at Wellman & Warren LLP at abonfa@w-wlaw.com
 
20:00 Show ends 
 
Guest Resource Information:
If you have material you would like us to refer to or use in the discussion, paste the URLs here.
10 steps to an Outstanding LinkedIn Profile :
 https://blog.ceb.com/2015/01/30/10-steps-to-an-outstanding-linkedin-profile/
 
Please provide links to your website or any other internet site you would like to be listed on your show page.
 
 www.w-wlaw.com
 
Anabella's LinkedInProfile