060- Jump Start Your Marketing

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​This episode deals with the specific ingredients that govern whether your marketing is attracting the prospects you want and converting them to loyal paying clients.

1:15   Who benefits from listening to Jump Start Your Marketing? 
Small businesses, solo practioners, and business professionals who don't understand how marketing works and don't have time to be marketers or to hire full time marketing professionals.
 
2:00   Jump Start Your Marketing talking points: (8:00 mins)

1. Why is marketing necessary for business growth?
2. What challenges do business owners run into when trying to run marketing programs?
3. Where should they be concentrating to improve marketing ROI?

 
10:00 Tips for improving your marketing effectiveness or overcoming a stagnant marketing strategy: (7:00 mins)

1. Be really clear about who you are as a business and the distinction of what you provide?
2. Understand your ideal client's decision making practices
3. Create a marketing plan that connects you with people you want to do business with
4. Avoid marketing programs that are unproven or delivered by unproven sources

 
17:00 Final Take-aways from Jump Start Your Marketing: (2:00 mins)
You don't have to be a marketing guru but you do have to understand certain elements well enough like customer decision making and your unique value proposition to insure the people you hire are doing the right things on your behalf.
 
19:00 Closing comments on Jump Start Your Marketing:
Marketing is too important to blingly hand off and hope for the best.  You can here other podcasts on marketing in our podcast library.  Check us out.  If you have specific questions you'd like to ask us, email us at……..
 
20:00 Show ends
 
Resource Information:

Best book to read on the subject of how marketing works:   The Answer by John Assaraf