060- Jump Start Your Marketing
This episode deals with the specific ingredients that govern whether your marketing is attracting the prospects you want and converting them to loyal paying clients.
1:15 Who benefits from listening to Jump Start Your Marketing?
Small businesses, solo practioners, and business professionals who don't understand how marketing works and don't have time to be marketers or to hire full time marketing professionals.
2:00 Jump Start Your Marketing talking points: (8:00 mins)
10:00 Tips for improving your marketing effectiveness or overcoming a stagnant marketing strategy: (7:00 mins)
17:00 Final Take-aways from Jump Start Your Marketing: (2:00 mins)
You don't have to be a marketing guru but you do have to understand certain elements well enough like customer decision making and your unique value proposition to insure the people you hire are doing the right things on your behalf.
19:00 Closing comments on Jump Start Your Marketing:
Marketing is too important to blingly hand off and hope for the best. You can here other podcasts on marketing in our podcast library. Check us out. If you have specific questions you'd like to ask us, email us at……..
20:00 Show ends
Best book to read on the subject of how marketing works: The Answer by John Assaraf
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To learn more about co-hosts Steve Smith and Will Robertson, visit their respective website.