Marketing is a complicated and vast method of generating clients and revenue. So, are you using the right strategy for your business? If you run a professional services company, your best approach might be 'Authority based Marketing'. Rather than waste huge sums of cash and time 'selling' what you offer, train your clients to come to you! Listen in as father and son hosts Steve and Travis Smith dive into the concept of using authority to drive sales and build your brand.
Steve Smith and Travis Smith are experienced professionals with a combined 55 years in business. They are also father and son. Together, they explore the many facets of professional development and business success.