Many new businesses are based on ideas that appeal to the entrepreneur and eventually become their start-up.
Ideas for products, services and creative ways of going to market also fill the landscape as people who are radically passionate about these ideas try to get them up and running. But not all ideas are commercially viable! In fact, most fail within 2 years. So, how do you validate your idea before spending the time, energy and money trying to become the next success story? Listen in as your Business Wingmen co-hosts, Steve and Travis Smith discuss ways to insure your next big idea is marketable.
Steve Smith and Travis Smith are experienced professionals with a combined 55 years in business. They are also father and son. Together, they explore the many facets of professional development and business success.